The DJI Flagship Store, located at OCT Harbour in Shenzhen, China, is the brand’s largest flagship store in the world. Completed in 2024, the store spans nearly 4,000 sq m across four floors and reflects DJI’s commitment to cutting-edge technology, quality, and meticulous research spirit. Entrusted to Various Associates three years ago, the project focused on redesigning the space to align with DJI’s technological innovation and customer-centric values. The space was meticulously planned to offer an interactive and seamless customer experience, combining retail, product trials, after-sales support, and even training services.
One of the key highlights of the store is the introduction of the DJI Oasis, an outdoor test flight park and viewing platform. This unique feature, integrated with the building’s architecture, provides an open space where visitors can engage with DJI’s drone technology. The DJI Oasis not only offers customers an opportunity to experience live drone demonstrations but also serves as a creative space, meeting the recreational and lifestyle needs of the local community. This outdoor venue is expected to host future drone flight performances, contributing to the store’s role as a dynamic hub of technology and innovation.
The architecture of the store itself is characterised by an irregular shape with large glass curtain walls. This design ensures that ample natural light reaches the interior, while also responding to the local climate conditions. The upper floors of the building, due to exposure to sunlight, required strategic adjustments in the interior layout. To enhance the visitor experience and facilitate smoother circulation across all floors, new staircases were added, allowing for better vertical movement through the building. This transformation enabled the store to offer a truly immersive, bottom-to-top experience, allowing customers to navigate the space with more ease.
